It was decided early on to embrace the standard principles of design into all of the websites that they created. While most clients were unaware of these principles, they were still satisfied with the clean and attractive look of the websites that were delivered. Although their web design was the most well known aspect, the company also had many other areas where they could provide assistance to customers. These other specializations included SEO optimization, e-commerce, newsletters, flash and digital animation and photography, scripting and databases, and logo design. In fact, with clients asking for many different services, AWG quickly became a one stop solution for clients that had multiple tasks to be completed. The common belief is that a company with all of these talents would be quite expensive, but it managed to offer solutions for even smaller budgets. By keeping their customers happy, the company knew that it would attract the larger clients that would give them the bulk of their income. A person who would have wanted an estimate would only need to place a call to the company and one of the specialists would be able to answer any questions. The initial consultation for a new project had no fees attached and the company welcomed competition to make their products stronger. Of course, the more detailed a project was, the more it would cost to produce. One of the most popular small budget projects that AWG routinely did was the creation of newsletters. They would make the original design and do the printing as well, allowing a customer to insert new content each time that they wanted to make a new newsletter. The company offered staggered rates to provide incentives for companies that chose larger orders. Web design has become one of the top searched markets nowadays; and it will definitely keep growing in the future.