If you build it, they will come…
This may work in the movies but it’s not going to be a very effective strategy in the real world for generating traffic to your web site. It’s true that even without doing anything, many search engines will be able to find your site, eventually. But if your site listing turns up as item number 238 in the search results, then it’s still essentially invisible.

Web Site Analysis
We begin by thoroughly analyzing your current web site including:

	Appraise overall site design, structure, quality
	Examine traffic logs to establish current traffic levels and patterns
	Determine optimum keywords and phrases for your site
	Analyze your site for keyword density
	Determine number of outside links pointing to your site.

Search Engine Optimization - Starter Package
Based on the findings of our research, we will implement the site optimization plan outlined in our report.

It’s all about keywords. Many people know about keyword meta tags and believe that optimizing a site consists mostly of putting a bunch of relevant keywords in the meta tags. But did you know that most search engines, including Google, now totally ignore the meta tag keywords?

Alaska Web and Graphic will optimize several page elements to improve your site’s position in search results. We will also recommend changes to your site content that will further improve search engine performance.

Our search engine optimization package will definitely improve your visibility in search results and generate more traffic over time.

Annual Optimization Subscription
Our SEO package will get you started towards achieving your site traffic and sales goals but the site optimization process should not be a one time operation. Even a site in the top five positions of search results will slowly sink in the listings if neglected. Our optimization subscription service will keep your site moving up in the listings or hold on to a good position.

Each month we look at your site traffic logs and analyze your site traffic. We look at where your traffic is coming from. Are your site visitors finding you through links on other sites? What keywords are most popular for accessing your site? What are the most popular entry and exit pages? How long do people spend at your site?

Web Site Marketing
Search Engine Optimization can make a big difference in how well your site ranks in the search engines. However the search engines only rank site periodically so it takes time to see results of the optimization. Your site will slowly rise in the search results, not jump to the top overnight.

Because you need to drive more traffic to your site NOW we also offer a Pay Par Click marketing campaign which can start bringing more traffic to your site almost immediately.

Our program utilizes the Google Adwords program. Google is by far the most popular search engine. We create a series of ads that target specific keyword phrases. When someone does a Google search your ad appears on that search result page.

The placement of your ad depends on how much you are willing to pay per each click. Around 10 - 15 cents per click is common but the more popular the keywords the greater the competition. We do the research to find the best, most highly targeted keywords for your site.

The best part about this approach is that you only pay when someone clicks on your ad and visits your site. It doesn't matter how many pages your ad appears on - you only pay for results! And you set a budget limit so you can't get blind sided by a big bill at the end of the month.