A person that has created a website and would like to see more visitors come to the site, the first step is to put some search engine optimization practices in place. This process, commonly called SEO optimization is when a person uses various tactics to make their website appear higher in search engine rankings. With a higher place on the list of available websites, the creator will be sure to have a higher number of visitors each day. There are many ways that a person can increase their website's exposure. One of the most common methods is to use backlinks. These backlinks are placed on other websites, including blogs and directories and send a user back to the original website. The search engines accumulate these links into the total score and page ranking.